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Photo courtesy: Cindy Chen

Hi! My name is Ivan Li, and I am currently a second year Ph.D. student in Quantitative Marketing at Stanford's Graduate School of Business.

My research interests in the fields of Empirical/Structural Industrial Organization. Specifically, I am interested in Bundling, Dynamic Decision Making, Dynamic Games, and Consumer Choice Theory.

While you're here, check out my latest research projects - including the code relating to my research.

If you're interested in connecting with me, my social media pages are in the footers of every page, or on the contact page.

If you're an UPenn undergrad looking for my teaching material or information related to my undergraduate career at UPenn, check out the UPenn tab in the header.


I am originally from Brookings, South Dakota but now consider the Dallas, Texas area my home. I obtained my Bachelor of Arts and Bachelor of Science from the University of Pennsylvania.

As for my hobbies, I follow the NBA closely; my favorite team is the Los Angeles Lakers. I watch a lot of sports in general - I'll gladly chat about baseball, football, golf, etc... I also enjoy listening to hiphop, R&B, and classical music. I probably play too many video games during my free time.