HTML5 Icon
Photo courtesy: Cindy Chen

Hi! My name is Ivan Li, and I am currently a fifth year Ph.D. candidate in Quantitative Marketing at Stanford's Graduate School of Business. I will be joining the Naveen Jindal School of Management at the University of Texas at Dallas as an Assistant Professor of Marketing in Summer 2024.

I am a marketing researcher who believes that tools from empirical industrial organization are well suited to answer questions in marketing contexts. My research leverages applied theory, structural econometrics, and empirical data from firms to study general phenomena in marketing and economics, such as disclosure, intermediation, and bundling. My current research projects revolve around influencer marketing and dynamic decision making.

While you're here, check out my latest research projects - including the code relating to my research.

If you're interested in connecting with me, my social media pages are in the footers of every page, or on the contact page.

If you're an UPenn undergrad looking for my teaching material or information related to my undergraduate career at UPenn, check out the UPenn tab in the header.


I am originally from Brookings, South Dakota but now consider the Dallas, Texas area my home. I obtained my Bachelor of Arts and Bachelor of Science from the University of Pennsylvania.

As for my hobbies, I follow the NBA closely; my favorite team is the Los Angeles Lakers. I watch a lot of sports in general - I'm always plugged into what's going on in football, soccer, baseball, etc. I watch a ton of Youtube and Twitch streams ... guess where inspiration for my research comes from? I also enjoy listening to pop, hiphop, R&B, and classical music. I play way too much League of Legends during my free time.