Ivan Li

Hi! My name is Ivan Li, and I am currently an Assistant Professor of Marketing at the Jindal School of Management at University of Texas at Dallas.

I am a marketing researcher who believes that tools from economics and empirical industrial organization are well suited to answer questions in marketing contexts. My research leverages applied theory, structural econometrics, and empirical data from pop culture contexts to study general phenomena in marketing and economics, such as disclosure, labor economics, and bundling. My current research projects revolve around influencer marketing and college football.

While you're here, check out my latest research projects - including the code relating to my research.

If you're interested in connecting with me, my social media pages are in the footers of every page, or on the contact page.

Bio

I am originally from Brookings, South Dakota but now consider Fate, Texas (a DFW suburb) my home after my parents moved here post-highschool graduation. I obtained my Bachelor of Arts and Bachelor of Science from the University of Pennsylvania and my Ph.D. in Marketing from the Graduate School of Business at Stanford University.

My hobbies fall into two opposite buckets: not using my brain or trying to optimize my life to the extreme.

I enjoy running and playing basketball. I follow a lot of sports in general - I'm always plugged into the latest NBA and NFL headlines.

I watch a lot of Twitch and Youtube. Some of my favorite Youtube channels include How Ridiculous and Penguinz0. I am an avid home cook and enjoy consuming cooking content from creators such as Joshua Weissman and Ethan Chlebowski. On Twitch, I watched a ton of competitive League of Legends but more recently have switched to watching competitive Apex Legends. I still play League of Legends - but only ARAM because my brain can't handle multiple lanes and needs instant dopamine hits. I historically listened to a lot of hip hop and R&B but now listen to mostly pop music. See more on the fun page.

On the opposite end of the spectrum, I spend a lot of time maximizing my utility subject to a budget constraint - I enjoy deal-hunting and learning about industries to negotiate down markups on large purchases. I go to Costco weekly. I have extensive knowledge about credit card rewards and award travel; my favorite city that I have travelled to is Kyoto. Finally, I enjoy gambling investing in the stock market.